Erie named nation’s top bargain-loving city

   November 15, 2012 7:41 am    0

 

The city of Erie has landed on the top of a national list.

The name of that list won’t come as a surprise to anyone who’s planned his visit to Bicentennial Tower for free admission day or waited in line outside the Millcreek Mall on Black Friday to collect a free gift bag and a book of coupons.

Erie has been named the nation’s top bargain-loving city.

That designation was made by MaxPoint Interactive, which describes itself as a leading digital retail advertising platform that drives traffic for retailers and brands.

MaxPoint said it analyzed offline and online data points — including point-of-sale data and consumption of social media, videos, music, local Web pages and online magazines — to identify the top 10 cost-conscious cities in the United States.

According to MaxPoint, “Shoppers in these cities are most likely to watch their budgets and stick to items on sale when gifts off their holiday shopping lists.

What characteristics define a bargain-loving shopper?

MaxPoint said they tend to have children, own their own homes, and make between $40,000 and $60,000.

The top five cost-conscious cities, according to MaxPoint, are
1. Erie
2. Leesburg, Va.
3. Rochester, N.Y.
4. Athens, Ohio
5. Greenville, S.C.

 

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