Giant Eagle eliminates Food Perks, enhances fuel-savings program

   February 4, 2013 2:33 pm    0

 

The Pittsburgh-based Giant Eagle grocery chain is rolling out plans to expand one savings program and eliminate another.
Giant Eagle, which operates numerous stores in Erie and Crawford counties, plans to discontinue its Food Perks program that allowed customers to save 1 percent off a grocery store visit for every 10 gallons of fuel they pumped at GetGo convenience stores.
The grocery chain said in a statement that not all customers liked the structure of the program.
Rob Borella, the company’s senior director of corporate communications, said in a statement that 92 percent of the chain’s loyalty card customers saved less than $40 through the program during the past 12 months.
Food Perks will no longer be earned after Feb. 13. Benefits already earned must be redeemed by May 31.
Giant Eagle, which offers a 10 cent per gallon discount on gas for every $50 spent on groceries, also announced today that the program will be expanded. Following the lead of convenience stores such as Country Fair and Sheetz, GetGo stores will offer Advantage Card users 3 cents off each gallon when they buy gas without redeeming Fuel Perks.
“Our new 3 cents per gallon of fuel discount promotion provides four million Giant Eagle Advantage Card holders with an easy, and instant way to frequently save on the cost of fuel,” Borella said.

 

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