Best Buy makes online price-match policy permanent

   February 22, 2013 1:18 pm    0

 

Best Buy, which has one store in Erie County, is joining Target in making its online price-match policy effective year-round, instead of just during the holidays. It’s an attempt by major retailers to convince consumers that they can find prices in stores that are as low as online.
Best Buy declined to say how many price matches it did during the holiday season, but most experts estimate that fewer than 5 percent of customers ask for a price match.
Still, knowing that it’s available is important for consumers, Dave Brennan, a University of St. Thomas marketing professor, told the Associated Press. “It’s more about perception than reality, but it’s a strong goodwill gesture.”
And consumers do profit by asking. According to a survey by William Blair & Co. in Chicago, Best Buy’s prices are about 16 percent higher than Amazon’s.

 

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