Splash Lagoon asks West Virginia park to change its name

   May 2, 2013 9:49 am    0

 

The General Electric Co., which recently asked Erie’s General Electric Federal Credit Union to change its name, isn’t the only company that’s protective of its name.

In Clarksburg, W.Va., the board of park commissioners found out recently the Scott Enterprises, owner of Splash Lagoon Indoor Water Park in Summit Township, thought one Splash Lagoon was enough.

According to a report in the Exponent Telegram in West Virginia, park commissioners in Clarksburg agreed recently to change the name of its aquatic center after receiving a letter from Splash Lagoon.

Clarksburg’s Splash Lagoon, described as a family aquatic center, will now be known as City Parks of Clarksburg Splash Zone.

“We didn’t think there would be an issue, since it’s so far away and they’re two different facilities,” said John Cooper, park superintendent in Clarksburg. “Theirs is a huge indoor water park, and ours is an outdoor mini water park. But they took exception, so we complied with their request.”

There’s nothing unusual about Splash Lagoon’s interest in protecting its name.

It’s considered standard practice in corporate America for companies to fend off challenges to their identity.

Channellock Inc. in Meadville, one of he world’s largest makers of pliers, goes a step further. Companies that make blue-handled pliers are routinely warned if their blue is too close to Channellock’s blue.

 

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