Posted: June 12th, 2012
Burger King bets on bacon sundae for summertime
This just in from the Associated Press: The world’s second biggest hamburger chain on Thursday is launching several pork, beef and chicken sandwiches as limited time offers.
And for a sweet ending, Burger King is also offering a bacon sundae — vanilla soft serve with fudge, caramel, bacon crumbles and a piece of bacon — that started in Nashville, Tenn. earlier this year.
The salty-sweet dessert clocks in at 510 calories, 18 grams of fat and 61 grams of sugar.
The limited-time items are part of Burger King’s latest push to win back customers with a revived menu and reverse sliding market share, an effort that started soon after the company was taken private by the private equity firm 3G Capital in late 2010.
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