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Posted: November 14th, 2012
Wal-Mart launches food subscription service

(AP) — Wal-Mart Stores Inc. on Wednesday will officially launch a mail subscription service, called Goodies, that lets shoppers discover new foods from the comfort of their homes.
For a monthly fee of $7 that includes tax and shipping, customers get a box of five to eight hand-picked, sample-size food items, ranging from organic to ethnic products that are not currently carried on Wal-Mart’s shelves. The world’s largest retailer began testing the service three months ago and so far has 3,000 subscribers. For November items include pumpkin souffle mix, white cheddar popcorn and dark chocolate-infused Quinoa bars.
Wal-Mart told reporters in late May that its research division — Walmart Labs — was creating a food subscription service, but the company didn’t offer many details.
It works like this: users can sign up for the service at www.goodies.co . The monthly price is almost half of the total value of the items if they were purchased separately, according to Wal-Mart. If customers like the products, they can purchase full-size versions on the Goodies Co. website. Goodies has also created a social community online where subscribers can post reviews to earn loyalty points. The points can be redeemed in the future for items in the store.

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