Widget Financial, previously the General Electric Federal Credit Union, is paying homage this week to what appears to be growing interest in World Cup soccer.
The credit union has been showing some of the World Cup games in its lobbies, passing out cupcakes and offering a new account that gives customers bonus money for every goal scored by the Americans as they take on Belgium today.
“A lot of our members are GE employees who have international ties so soccer is a big deal,” said Trent Mason, chief marketing officer for Widget.
A customer from Germany, who works at GE Transportation, came up with the idea for the new account, Mason said. Customers who open new accounts receive a debit card loaded with $20, plus an additional $10 for each game the U.S. scores against Belgium.
“I think soccer is catching on in the United States,” Mason said. “I know it’s popular with our members.”
The promotion, he said, “is mainly a way to have fun.”