Biz Buzz
By Jim Martin, Doug Oathout Erie Times-News staff bloggers
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Posts tagged ‘Applebees’
Posted: December 10th, 2013

The Applebee’s restaurant chain has announced plans to install tablet computers at all tables by the end of 2014, but don’t look for the computers just yet in the Erie area.

The tablets will be available to play games, order appetizers or dessert and to pay the bill with the swipe of a credit card.

“Customers have told us ‘I don’t like to wait for the check,’” Julia Stewart, chief executive of DineEquity, the restaurant’s parent company, told CNBC.

“Looking out over the next decade, it will become fairly routine for consumers in table service restaurants to use tablets to view menus, place orders and pay bills,” Hudson Riehle, senior vice president of research at the National Restaurant Association, told USA Today.

And while the tablets are being tested, they aren’t yet being tested in Erie, said Nick Scott Jr., vice president of Scott Enterprises, which owns three Applebee’s restaurants in Erie County and one near Meadville.

Scott said he’s heard concerns that tablets could make the dining experience less personal. But he’s also heard some customers like controlling the amount of time they spend waiting, while others like that they can hold on to their credit cards.

So far, Scott said, most of the reviews have been good.

He’s not sure yet when testing could begin locally.

– Jim Martin

Posted in: Uncategorized
Posted: April 25th, 2013

It wasn’t quite “Restaurant Impossible” fast, but the restoration of Applebee’s on West 12th Street was plenty fast.
Four days after the restaurant closed its doors Sunday, it is set to reopen at 4 p.m. today with a new look and new food and drink selections.

The restoration is part of a broader effort by the Applebee’s chain of about 2,000 locations to renovate each of them through a cooperative effort with the franchisees.

The most visible exterior change will be the replacement of the exterior, striped awnings with new oversized awnings designed to elongate the look of the building.

Inside, pop culture memorabilia has been replaced with photos and murals, designed to give the restaurant what Applebee’s calls “a neighborhood feel.”

Guests are told to expect warmer color tones and a contemporary design.

Nick Scott Jr., vice president of Scott Enterprises, which owns Applebee’s locations in Erie and Meadville, said “We are breathing new life into our West 12th St. Applebee’s location, giving it a stronger connection to its neighborhood and providing our guests with new experiences.”

Members of the kitchen staff were also given additional training during the restaurant’s brief shutdown.

Posted in: Uncategorized

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