Business Technology
By Adam Yakish
Adam Yakish is the Director of Technology at Myriad-Core, an Erie based Web Technology Company. Adam is Google Analytics, Google AdWords, and Yahoo search certified. He is a member of the Search Engine Marketers Professional Organization (SEMPO), under which he sits on the Emerging Technologies Committee (ETC), and the National Mobile Task Force. He has spoken at the annual Hampton Roads Business Summit, and The Internet Marketing Foundations Conference, in Pennsylvania.   Read more about this blog.
Posted: April 7th, 2011
LinkedIn Fortifies New ‘Linkedin Today’ With Mobile App

LinkedIn has launched a social news service called LinkedIn Today. The service, aimed at LinkedIn’s 90 million+ business-focused users, is a news aggregation product.

LinkedIn Today seeks to create a news destination for professionals by displaying popular headlines that are relevant to the user. Each user is shown news and stories that have been shared or commented on by their friends and connections within their industry.

Senior Product Manager at LinkedIn, Liz Reaves Walker, had this to say, “You know and trust most of your connections and coworkers, so if they share an article, it’s a good signal that it’s something you should be paying attention to.”

Users aren’t limited to just their connections’ shared headlines. Each user can customize their own unique news experience by choosing from 22 industry feeds, including Real Estate and Technology. Furthermore, subscribers are able to ‘follow’ specific news outlets from within the chosen industries, such as Financial Times and Mashable.

Today, the social giant takes aim at the mobile industry with the launch of LinkedIn Today’s iPhone application. Similar to the online product, iPhone application v 3.6 enables professionals to use their iPhones to access top news shared by the industry peers whether they are in the office or on the go. The application also allows iPhone users to save articles to read at a later time. Watch LinkedIn Today’s YouTube video here.

 

 

Myriad Core is a website optimization company

 

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