Business Technology
By Adam Yakish
Adam Yakish is the Director of Technology at Myriad-Core, an Erie based Web Technology Company. Adam is Google Analytics, Google AdWords, and Yahoo search certified. He is a member of the Search Engine Marketers Professional Organization (SEMPO), under which he sits on the Emerging Technologies Committee (ETC), and the National Mobile Task Force. He has spoken at the annual Hampton Roads Business Summit, and The Internet Marketing Foundations Conference, in Pennsylvania.   Read more about this blog.
Posted: February 6th, 2012
Sexy “.co” Go Daddy Commercial – But What’s The Truth?

Many of you saw the Go Daddy commercial endorsing the new top level domain (TLD) “.co” during yesterday’s Super Bowl. If you missed it, here you go:

The truth is that .co began as Columbia’s identifying TLD. However, since they’ve began selling it, Google has decided that they will not treat it as a local domain, but rather as similar to a .net or a .com. Here’s a pretty important Google employee giving us 60 seconds of insight:

It’s probably not the case that Google treats the .co as significantly as a .com, but the facts are that they are publicly talking about it as well as integrating options for it into their webmasters tools which should signal to site owners and publishers that the .co can be a trustworthy TLD for their next internet initiative.

Myriad Core is a web development agency

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