Business Technology
By Adam Yakish
Adam Yakish is the Director of Technology at Myriad-Core, an Erie based Web Technology Company. Adam is Google Analytics, Google AdWords, and Yahoo search certified. He is a member of the Search Engine Marketers Professional Organization (SEMPO), under which he sits on the Emerging Technologies Committee (ETC), and the National Mobile Task Force. He has spoken at the annual Hampton Roads Business Summit, and The Internet Marketing Foundations Conference, in Pennsylvania.   Read more about this blog.
Archive for the ‘Uncategorized’ category
Posted: April 20th, 2011

Three months ago, Google released an expansive application suite for government, businesses, and education institutions. Specific to non-profit education institutions is the fact that the core application services are completely free. The core services include customized Gmail, shared calendars, video chat, Google Docs, Google Sites, and more.

Google now seeks to fortify the depth of their application services with a brand new Google Apps Certification Program. Available globally, the Program helps EDU’s and other entities recognize professional service providers whose expertise includes Google Apps configuration and deployment.

Google is taking the Program quite seriously. The final exam lasts several hours and consists of one hundred or so multiple choice questions covering a host of topics. The exam is taken on a learning platform that locks computer activity outside of the test itself and is monitored by a Google representative via a special webcam that needs to be purchased by the certification candidate.

EDU’s have a considerable opportunity to save IT dollars and increase productivity through Google’s free Education Applications. Thousands of institutions have already made the move, and it is expected that Google will continue to grow the service’s capacity and support. To browse a list of EDU case studies, click here.

 

 

# Myriad Core is a website optimization company

 

Posted in: Uncategorized
Posted: April 15th, 2011

Small business owners are seeing the greatest results from social media marketing. A recent study conducted surveying 3342 marketers, 47% of whom are either self-employed or small business owners, shows that the last three years have been markedly beneficial for SMB’s. Most notably, the findings report that small business owners were more likely than all other groups to realize an increase in their businesses exposure.

Fifty-nine percent of SMB’s surveyed reported social media earning them new business. Small businesses are also twice as likely to find qualified leads than other larger businesses. The survey indicates that time is an important factor in businesses social media success. For example, only 25% of companies engaged in social media practices noted its benefits. Eighty percent of companies reporting an engagement of three years of greater reported benefits.

Companies reported that social media marketing was not taking as much time during the week as anticipated, however. “In fact, seventy-five percent of those spending six hours per week on social media marketing realized increased traffic” to their website. Furthermore, the survey reports that those companies spending at least six hours per week on social media marketing are twice as likely to realize lead generation as those who spend five or fewer hours.

SMB’s clearly stand to benefit from leveraging social media marketing for their products and services. The keys to social success are endurance, competency, and engaging social audiences in unique ways that help people reciprocate communication with your business. For example, Facebooks’s ability to pinpoint customers has “dazzled” some small business owners. Chris Meyer, a Minneapolis wedding photographer, built Facebook ads aimed specifically at female users who: have college degrees, are ages 24-30, just got engaged, live within 50 miles of Minneapolis. Meyer says that his $2,000.00 ads generated $110,000.00 in sales.

 

 

 

# Myriad Core is a website optimization company

 

Posted in: Uncategorized
Posted: April 7th, 2011

LinkedIn has launched a social news service called LinkedIn Today. The service, aimed at LinkedIn’s 90 million+ business-focused users, is a news aggregation product.

LinkedIn Today seeks to create a news destination for professionals by displaying popular headlines that are relevant to the user. Each user is shown news and stories that have been shared or commented on by their friends and connections within their industry.

Senior Product Manager at LinkedIn, Liz Reaves Walker, had this to say, “You know and trust most of your connections and coworkers, so if they share an article, it’s a good signal that it’s something you should be paying attention to.”

Users aren’t limited to just their connections’ shared headlines. Each user can customize their own unique news experience by choosing from 22 industry feeds, including Real Estate and Technology. Furthermore, subscribers are able to ‘follow’ specific news outlets from within the chosen industries, such as Financial Times and Mashable.

Today, the social giant takes aim at the mobile industry with the launch of LinkedIn Today’s iPhone application. Similar to the online product, iPhone application v 3.6 enables professionals to use their iPhones to access top news shared by the industry peers whether they are in the office or on the go. The application also allows iPhone users to save articles to read at a later time. Watch LinkedIn Today’s YouTube video here.

 

 

Myriad Core is a website optimization company

 

Posted in: Uncategorized
Posted: March 30th, 2011

The past few weeks has brought us major updates from the big three Internet browsers – Google Chrome 10, Firerfox 4, and Internet Explorer 9 – and the verdict’s in regarding speed, and safety.

Many companies have yet to break out from the old IE paradigm. However, recent tests conducted at CNET reveal that IE may no longer be a “best practice.” The tests examined three important browser characteristics: boot time, memory usage, and comparing performance of JavaScript and HTML5 processing. Finally, CNET reflected on this year’s hacking competition, held March 16-20, in Vancouver.

“Each browser’s booting speed was measured by clicking the browser’s icon and timing how long each took to fully load six websites – talkingpoints.com, aol.com, youtube.com, nytimes.com, giantbomb.com, and cnettv.cnet.com,” reported CNET. Firefox won; loading with a mean time of 17.8 sec. A full 4 and 9 seconds faster than IE and Chrome, respectively.

Firefox also uses less memory than its competitors. Loading the same six websites, Firefox utilized almost a third less memory than IE, and almost 65% less memory than Chrome. Firefox also was strongly favored during the HTML5 processing test.

In a surprising turn of events, Internet Explorer finished dead last in terms of safety. According to Computer World, Firefox and Chrome “went unchallenged at this year’s hacking competition.”

It’s important to keep your company’s browsers updated. Not just because older browsers are more and more unable to render many types of web pages in the manner that they were intended, but because in doing so, your company can operate faster, and safer.

 

# Myriad Core is a website optimization company

 

Posted in: Uncategorized
Posted: March 29th, 2011

The purpose of the Business Technology blog is to bring Erie Residents up-to-date news and information about happenings in technology around the World while at the same time giving Erie Residents a powerful outlet to share ideas about how advances in Technology can improve Erie’s local Businesses. The blog is contributed to by Myriad Core, a website optimization company.

Posted in: Uncategorized

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