Many of you saw the Go Daddy commercial endorsing the new top level domain (TLD) “.co” during yesterday’s Super Bowl. If you missed it, here you go:

The truth is that .co began as Columbia’s identifying TLD. However, since they’ve began selling it, Google has decided that they will not treat it as a local domain, but rather as similar to a .net or a .com. Here’s a pretty important Google employee giving us 60 seconds of insight:

It’s probably not the case that Google treats the .co as significantly as a .com, but the facts are that they are publicly talking about it as well as integrating options for it into their webmasters tools which should signal to site owners and publishers that the .co can be a trustworthy TLD for their next internet initiative.

Myriad Core is a web development agency