Milani has a “30 shades in 30 days giveaway” going on via its Facebook page.

What that means is that each day through Feb. 20, 100 winners will be chosen at random to receive a free lipstick. The giveaway began Jan. 22, according to the website.

To see what the latest giveaway shade is (recent days have featured dulce caramelo and uptown mauve) and to get your name in for the drawing, go to www.facebook.com/milani and click on “color statement lipstick.”

The promo is only open to residents of the U.S. and Canada who are age 18 or older.