Campbell’s Soup ‘Snowman’ still melts hearts

   December 26, 2012 7:15 am    0

 

The “Snowman” commercial from Campbell’s Soup reminds us all of our younger days.

It first aired in the early 1990s based on an article in Advertising Age, and it has been resurrected many times during the past few decades. When Campbell’s brought it back earlier this decade, the spot earned big numbers in consumer recall research.

Seeing it repeatedly in the past few weeks, with the memorable tune of “Let it Snow,” shows us how a little bit of clever works wonders to warm our hearts. And that kid has to be pushing 30.

Chicken noodle soup will come in handy the next few days. Brrrr.

Pam Parker is the editor of Lake Erie LifeStyleHer Times and House to Home at the Erie Times-News in Erie, Pa. She is the mom of three, stepmom to three and step-grandmom to one.

 

 

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