Zippity do da — Avis buys Zipcar — an hourly rental biz

   January 5, 2013 7:28 am    0

 

Zipcar

FILE – In this April 14, 2011 file photo provided by Zipcar.com, Zipcar Chairman and CEO Scott Griffith stands with a Zipcar Mini-Cooper before the opening bell at the NASDAQ Market Site in New York. Avis is buying Zipcar for $491.2 million, expanding its offerings from traditional car rentals to car sharing services. The boards of both companies unanimously approved the buyout. (AP Photo/Zipcar.com, Craig Ruttle, File)

In an Associated Press story, AVIS  (they try harder, remember that from old advertising jingles?) bought Zipcar — a car sharing business that went public in 2011 and hit profitability last year.  The 12-year-old Zipcar company made out big in the $491.2 million deal. Here’s the full story If you have a relative who lives in a big city, you know how valuable Zipcars are. It’s high tech rentals by the hour or day — cheap. It starts with an annual membership, and rates are around $7.50 an hour — including gas, insurance and 180 miles a day.

And they are nice cars — Audis, Minicoopers and more are in Pittsburgh. No waiting in line at an airport or elsewhere to get one. The cars are usually parked in the city, and the user holds a Zipcard membership card above the card reader on the door. The locks open and voila — you’re on the road.

AVIS has high-tech rentals — now that’s trying harder.  Zoom Zoom.

Pam Parker is the editor of Lake Erie LifeStyle, Her Times and House to Home at the Erie Times-News in Erie, Pa. She is the mom of three, stepmom to three and step-grandmom to one.

 

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