By now, you’ve probably heard that J.C. Penney is getting rid of sales. It’s permanently marking down all of its merchandise by at least 40 percent. That means the sales, coupons and all the other hooey will disappear. I’m all for it, and as a fan of their Worthington, Liz Claiborne and other collections, what’s not to love?

On Feb. 1, the new pricing rolls out and the first and the third Fridays of each month will have further pricing reductions. As a proud J.C. Penney cardholder since college, I am elated. I remember the catalog — it was like a bible for mail shoppers long before the Internet came along. Now, I can just shop without having to spend time organizing coupons.  Next week is the first Friday of the month — so look out shoppers.