It’s Salma Hayek in “Midnight Run,” and a lot of moms and dads can identify with the problem of running out of milk at night. Let’s just say Hayek goes to great lengths to get milk for her daughter’s cereal the next morning. The ending will make you say, “I’ve done that.”
Milk is a must, but another commercial that grabs attention isn’t a necessity. It’s Cartier. Yes, Cartier. The jeweler’s 3-minute commercial captivates with an odyssey in which a bejeweled leopard magically comes to life and takes a global journey through time. It is easily movie quality with music to match. I’ve stopped to watch it more than once. I don’t know much about Cartier, but I do know the company has a beautiful commercial and gems to match. Here kitty, kitty.
Cartier’s lengthy commerical is getting attention and so is the trend for these movie-ish storytelling commercials, according to this week’s issue of Ad Age. Read about it here. Looks like new trends in TV — the commercials are more memorable than ever. Watch for them.