The process starts with 1,000 U.S. high schools that register for Vans Custom Culture, according to official rules. The school receives four pairs of Vans shoes (106, Sk8-Hi, Slip On and Authentic) to make their own creations. Each shoe must represent one of four themes (Action Sports/Music/Art/Local Flavor) and an underlying theme tying the entire collection together. Photo submissions are made on-line via the Vans Custom Culture website.
For all the shoe-a-holics among us, look at these babies from Vans. Kids are designing shoes and it’s impressive.
Today is the day you can vote for kids’ designs for Vans Custom Culture 2012 competition. Vote today and Vans narrows the 50 high school designs in five regions of the U.S. to just five — a winner from each region. Please visit: www.vans.com/customculture. The voting ends May 3.
In its third year, Vans Custom Culture art program awards the winner a $50,000 first prize for its design, and the top five schools get a trip to Los Angeles.
To get involved in the 2013 contest, school administrators must enter the contest by Feb. 1, 2013.