Shark Tank, on ABC-TV, gets my interest every week — in between high school football games! And when fashionistas get the sharks to bite, you gotta love it.
A mom, Aly Lessor, launched Cozy Bug a children’s clothing line inspired by her adorable daughter and some Southern idealism. She developed pillowcase dresses that grow with kids, and they are cute as can be. The dresses are tied over the shoulders with colorful ribbons. As the kids grow, the dresses become tops that they wear over shorts or leggings. Of course they have matching hair bows. In a funny moment, Kevin O’Leary forbid Lessor from selling the dresses without a hair bow.
Lessor said each dress costs about $6 to produce, and she sells them for $19.99 and up. She sold more than $300,000 worth of dresses online, and started a dancewear line called “Dance Bug.”