Her Times
By Pam Parker Erie Times-News staff blogger
Pam Parker's blog takes on everything from women's fun to momisms to lifestyles around Lake Erie and real estate. She'll take you down Memory Lane, up through sports and fun and off the grid. Get ready for laughs — it's more than just Pam. It's Pamdemonium.   Read more about this blog.
 Phone: 814-870-1821
Posted: November 30th, 2012
Fashion Friday — Spanx stores opening in malls

Move over Victoria’s Secret. Spanx has been in the news big time this year. Sara Blakely, 41, the youngest woman to hit the Forbes magazine’s list of billionaires is squeezing big money out of the girdle that does it all. Sold on QVC, endorsed by Oprah, and hitting $250 million in sales in 2011, Spanx opened its first retail stores in November. Blakeley is married, and she is a mom to a 3-year-old son. Catch the ABC-News story here.

The first Spanx store opened at Tysons Corner Center shopping mall in McLean, Va. Read the USA Today article here. Blakely said the mall was also the the site of the first Apple store. Another store is in Philadelphia, and one will be opening soon in New Jersey.

The Spanx idea got legs 13 years ago when Blakely cut the feet out of her control-top pantyhose to smooth out her lower body. She ran the business out of her apartment. Now, the Spanx empire includes back-fat-eliminating wear, clasp-free bras called “Bra-lellujahs,” shapers and tummy tamers — more than 200 products sold in 13 countries. She even has a line of Manx T-shirts for men and more. This is a success story we love — no butts about it. Quick info on Blakely:

  1. The Clearwater, Fla., native has an interesting and inspiring story. Read it here.
  2. She is the world’s youngest self-made female billionaire.
  3. She credits motivational tapes for success.
  4. Failed the LSAT entrance exam for law school. (Credits this for success too!)
  5. Founded the “Leg Up” program that supports female entrepreneurs.

Pam Parker is the editor of Lake Erie LifeStyleHer Times and House to Home at the Erie Times-News in Erie, Pa. She is the mom of three, stepmom to three and step-grandmom to one.

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