The brand outfits the famous: Caroline Kennedy, Queen Elizabeth, the queen of Sweden, Elizabeth Von Trapp, Gorbachev, and teams from the 1956 Olympics. If you’ve never heard of Geiger coats, get ready for a terrific introduction during a trunk sale Thursday, March 27, from noon to 5 p.m. at AJ’s in the Colony Plaza, 2636 West Eighth St.
The Austrian brand is impressive, and I got a phone interview with one of the iconic family members – Hansjörg Geiger a third generation owner.
The brand started with his grandmother, Barbara Geiger, in 1906 with a collection of leggings and cardigans and moved on to sweaters and more with her son, Peter, who took the reins in the 1920s. The brand evolved into a global fashion statement with skirts, suits, coats and more. In 1978, Hansjörg Geiger, became president and brought the brand to Middlebury, Vt.
So how does a brand carry on for more than a century? “When you create two lines every year, you have a lot of innovations,” Hansjörg Geiger said. He said they always adds bright colors like kelly green. “There’s always a different shade of green,” he said. “Green and black are very important. With black –nobody can miss — it flatters your body, makes you slim, and it is timeless.”
Born in 1943, Hansjörg Geiger said the fourth generation of Geigers also work at the company with his children, Barbara Geiger-Singer, Elisabeth Geiger and Peter Geiger are involved in the company.
Hansjörg Geiger calls Austria home, but he visits the U.S. four time a year for shows. What does he say about the fashion industry? “Success is to be always present in the market and to forecast what it will be – nobody knows. It changes – it’s like wakes in the ocean. It rolls down, and then there’s another wake. What wake will be higher or lower?”
Check out the wake of fashion at AJ’s on Thursday.