Her Times
By Pam Parker Erie Times-News staff blogger
Pam Parker's blog takes on everything from women's fun to momisms to lifestyles around Lake Erie and real estate. She'll take you down Memory Lane, up through sports and fun and off the grid. Get ready for laughs — it's more than just Pam. It's Pamdemonium.   Read more about this blog.
 Phone: 814-870-1821
Posts tagged ‘Ad age’
Posted: February 26th, 2014

got milkMy boys fought over that 1998 Super Bowl poster at left of John Elway of the Denver Broncos and Reggie White of the Green Bay Packers. When the boys shared a room, it had a place of reverence on one wall. They moved into rooms of their own, and it eventually went to the youngest. FYI — the Packers lost the battle memorialized in this poster — after winning the Super Bowl title in 1997. White died in 2004 — that made the poster all the more important to my youngest — a legendary Packer fan.

The “Got Milk?” campaign dates back to 1993, and it is iconic. According to a Time Magazine article, the whole thing started with the California Milk Processor Board and ad agency Goodby, Silverstein & Partners. The article quotes Jeff Goodby, co-chairman of the agency. “We discovered there was a certain kind of irreplaceability to milk that I think is what made the campaign work. We did a focus group where a woman said, ‘The only time I notice milk is when I run out of it.’”

From there, “Got Milk” took off with a national campaign from Lowe Campbell Ewald with countless celebrities milking the fame with mustaches. Taylor Swift, David Beckham, Elton John, Heidi Klum, Ron Howard, Shaq, Michael Jackson, athletes from every sport you can think of … and oh Batman and Superman. Here’s a link to some of the photos of celebs who donned a ‘stache for “Got Milk?”

Everyone recognized the campaign, but it had one problem — for all the $$ spent, milk drinking is still declining — a trend that started in the 1970s, according to the Time article.

You can see the new campaign “Milk Life” here.  It points out milk’s 8 grams of protein. It will be interesting. An Ad Age article notes that Silk Milk sales have increased by more than 9 percent in the past year. The Ad Age article also shared the memorable “Aaron Burr” Got Milk? commercial from the 1990s.

I’ll miss “Got Milk?” How about you?

Pam Parker is the editor of Lake Erie LifeStyleHer Times and House to Home at the Erie Times-News in Erie, Pa. She is mom to three, stepmom to three and GramPam to one.

Posted in: Uncategorized
Posted: January 9th, 2014
lamp and the couchWhenever anyone is sick and confined to a couch, there’s the possibility of delirium. Well here I am. Armed with newspapers, magazines, the Internet and TV, I’ve learned some really important info and some totally ridiculous hooey.

YellenGood news: Janet Yellen, 67, became the first woman to lead the Federal Reserve — taking over the helm from Ben Bernanke. Go Janet! She is married to George Akerloff, a Nobel prize winner. They have one son, Robert, who is an economics professor.

velveetaThe hooey: How on Earth does Kraft run out of Velveeta? Sounds a little fishy to me. They run a huge ad campaign along with Ro-Tel tomatoes and there’s a shortage of Velveeta — an epic shortage that makes national news and Ad Age — the venerable advertising news mag that is as old as Velveeta. Here’s the Ad Age article, although it offers no more insight than any other news outlet as to how a company this big and this old announces a shortage. I mean Velveeta has a shelf life of months, and the company didn’t make enough? Someone fall asleep at the cheesemaking machine? Did a plant have a meltdown? And all coinciding with a huge ad campaign, NFL playoffs and a polar vortex?  I think someone is dumb like a fox.  

Serena WIlliamsGood news/bad news: Anyone over 30 will love this. A lot of tennis champions at the Australian Open are in their 30s. Reports out of Mebourne indicate that many top ranked players on the men and women’s sides are 30 and older. On the women’s side, Serena Williams is 32, and she could become the oldest player to complete a single-year Grand Slam. Li Na is 31. Venus Williams is 33 and although she isn’t in the top 20, she still has game. Injuries and illness have hurt her chances at championships — in fact I think she’s out for the Australian Open.

On the men’s side, Roger Federer is 32, Tommy Haas is 35 and David Ferrer is 31. All are in the top 20. This tells those who are older than 30 that tennis really is a sport for life, and those who are younger — prepare for battle — retiring is not an option for a lot of 30+ players, but winning is.

The Australian Open‘s qualifying rounds are underway with first round action starting Monday. 

Pam Parker is the editor of Lake Erie LifeStyleHer Times and House to Home at the Erie Times-News in Erie, Pa. She is mom to three, stepmom to three and GramPam to one.

Posted in: Uncategorized
Posted: November 12th, 2012

If you are a “Revenge” viewer on ABC-TV’s Sunday night lineup, you had to catch the clever commercials that appeared to be a part of the show last night.

The ads were exclusive and told their own story using “Revenge” stars, thanks to Target and Neiman Marcus — the ad sponsors. Could be a wave of the future in TV advertising.

Here’s the full behind-the-scenes article from Ad Age. Here’s what folks are saying on Twitter.

Pam Parker is the editor of Lake Erie LifeStyleHer Times and House to Home at the Erie Times-News in Erie, Pa.

Posted in: Uncategorized
Posted: March 8th, 2012

If you haven’t seen the latest “Got Milk?” commercial yet, it’s a funny one. Watch it here.

It’s Salma Hayek in “Midnight Run,” and a lot of moms and dads can identify with the problem of running out of milk at night. Let’s just say Hayek goes to great lengths to get milk for her daughter’s cereal the next morning. The ending will make you say, “I’ve done that.”

Milk is a must, but another commercial that grabs attention isn’t a necessity. It’s Cartier. Yes, Cartier. The jeweler’s 3-minute commercial captivates with an odyssey in which a bejeweled leopard magically comes to life and takes a global journey through time. It is easily movie quality with music to match. I’ve stopped to watch it more than once. I don’t know much about Cartier, but I do know the company has a beautiful commercial and gems to match. Here kitty, kitty.

Cartier’s lengthy commerical is getting attention and so is the trend for these movie-ish storytelling commercials, according to this week’s issue of Ad Age. Read about it here.  Looks like new trends in TV — the commercials are more memorable than ever. Watch for them.

Posted in: Uncategorized

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