Her Times
By Pam Parker Erie Times-News staff blogger
Pam Parker's blog takes on everything from women's fun to momisms to lifestyles around Lake Erie and real estate. She'll take you down Memory Lane, up through sports and fun and off the grid. Get ready for laughs — it's more than just Pam. It's Pamdemonium.   Read more about this blog.
 Phone: 814-870-1821
Posts tagged ‘Advertising Age’
Posted: January 9th, 2014
lamp and the couchWhenever anyone is sick and confined to a couch, there’s the possibility of delirium. Well here I am. Armed with newspapers, magazines, the Internet and TV, I’ve learned some really important info and some totally ridiculous hooey.

YellenGood news: Janet Yellen, 67, became the first woman to lead the Federal Reserve — taking over the helm from Ben Bernanke. Go Janet! She is married to George Akerloff, a Nobel prize winner. They have one son, Robert, who is an economics professor.

velveetaThe hooey: How on Earth does Kraft run out of Velveeta? Sounds a little fishy to me. They run a huge ad campaign along with Ro-Tel tomatoes and there’s a shortage of Velveeta — an epic shortage that makes national news and Ad Age — the venerable advertising news mag that is as old as Velveeta. Here’s the Ad Age article, although it offers no more insight than any other news outlet as to how a company this big and this old announces a shortage. I mean Velveeta has a shelf life of months, and the company didn’t make enough? Someone fall asleep at the cheesemaking machine? Did a plant have a meltdown? And all coinciding with a huge ad campaign, NFL playoffs and a polar vortex?  I think someone is dumb like a fox.  

Serena WIlliamsGood news/bad news: Anyone over 30 will love this. A lot of tennis champions at the Australian Open are in their 30s. Reports out of Mebourne indicate that many top ranked players on the men and women’s sides are 30 and older. On the women’s side, Serena Williams is 32, and she could become the oldest player to complete a single-year Grand Slam. Li Na is 31. Venus Williams is 33 and although she isn’t in the top 20, she still has game. Injuries and illness have hurt her chances at championships — in fact I think she’s out for the Australian Open.

On the men’s side, Roger Federer is 32, Tommy Haas is 35 and David Ferrer is 31. All are in the top 20. This tells those who are older than 30 that tennis really is a sport for life, and those who are younger — prepare for battle — retiring is not an option for a lot of 30+ players, but winning is.

The Australian Open‘s qualifying rounds are underway with first round action starting Monday. 

Pam Parker is the editor of Lake Erie LifeStyleHer Times and House to Home at the Erie Times-News in Erie, Pa. She is mom to three, stepmom to three and GramPam to one.

Posted in: Uncategorized
Posted: December 26th, 2012

The “Snowman” commercial from Campbell’s Soup reminds us all of our younger days.

It first aired in the early 1990s based on an article in Advertising Age, and it has been resurrected many times during the past few decades. When Campbell’s brought it back earlier this decade, the spot earned big numbers in consumer recall research.

Seeing it repeatedly in the past few weeks, with the memorable tune of “Let it Snow,” shows us how a little bit of clever works wonders to warm our hearts. And that kid has to be pushing 30.

Chicken noodle soup will come in handy the next few days. Brrrr.

Pam Parker is the editor of Lake Erie LifeStyleHer Times and House to Home at the Erie Times-News in Erie, Pa. She is the mom of three, stepmom to three and step-grandmom to one.

 

Posted in: Uncategorized