At a recent job fair, my daughter was among the people looking for college interns for her employer. It seems like yesterday that she was the one attending those job fairs looking for an internship and then a job. But now, her observations are enlightening.
She noted that few of the college kids had an “elevator pitch” or elevator speech. Wikipedia defines this buzzword as a 30-second to 2-minute explanation of your business, or in this case, why someone should hire you.
How do you prepare an elevator pitch? Ask two moms of course – The Talented Ladies Club – two working moms in Britain offer some of the best tips I’ve seen on how to introduce yourself or your business in 60 seconds:
Confidently explain why you are a catch for any business. In essence you want to leave a great first impression whether you’re in an elevator, a chance meeting with a bigwig at a baseball game or at a job interview. The Talented Ladies Club pulled a bunch of resources and crafted a quick outline for an elevator pitch — by answering just a few questions that an interviewer might ask:
- What do you do?
- What problem do you solve?
- How is your product or service unique?
- How can you help me?
So who are the The Talented Ladies Club? Two moms are behind this network and online community of “working mums.” Hannah Martin, an international copywriter teamed with Kary Fisher, a graphic designer and illustrator to create a great online community and more.