In the category of “Is that creepy or cool,” Dove Chocolate has us all asking, “How did they do that?”
Audrey Hepburn, the iconic film star who died in 1993, is in a commercial for Dove Chocolate. It’s not really her, of course. It’s a lot of special effects, and it has that weird feeling of animation and reel life. From Youtube, here’s the commercial — see for yourself. Click on the video above and see the Los Angeles Fox News analysis of the commercial.
The commercial kicked off in Europe last year, brainchild of an advertising firm. Think “Mad Men.” It is set to the music of Hepburn singing “Moon River,” which was written in 1961 for Breakfast at Tiffany’s. “Moon River” won the Academy Award for Best Original Song. I remember Andy Williams singing it. Here’s a video from Breakfast at Tiffany’s where Hepburn starred with George Peppard.
The commercial is getting accolades and criticism — read one critique here. So how did this happen? News reports indicate that Hepburn’s family approved the use of her image. Her sons Sean Ferrer and Luca Dotti said their mom was a chocolate fan. Ferrer’s father was actor Mel Ferrer, and Dotti’s dad was Andrew Dotti, a psychiatrist. The family also approved the Gap commercial a few years ago that used a clip (to promote black pants) from Hepburn’s scene in “Funny Face.”
If you have “Moon River” stuck in your head today, so do I, and I guess we can all thank Dove Chocolate. I think that’s eggsactly what they had in mind these few days before Easter.