If you are a “Revenge” viewer on ABC-TV’s Sunday night lineup, you had to catch the clever commercials that appeared to be a part of the show last night.

The ads were exclusive and told their own story using “Revenge” stars, thanks to Target and Neiman Marcus — the ad sponsors. Could be a wave of the future in TV advertising.

Here’s the full behind-the-scenes article from Ad Age. Here’s what folks are saying on Twitter.

Pam Parker is the editor of Lake Erie LifeStyle, Her Times and House to Home at the Erie Times-News in Erie, Pa.