My husband has always been a shopper in our family — and he knows his brands — and those of the kids. In fact, he and his sons often did the shopping around here. They are ahead of their time.
The study, by Hunter Qualitative Research, said that more than 65 percent of respondents — men age 18 – 49 — make choices on a variety of household items and brands.
To the younger shoppers, social media rules as an influence. Respondents base decisions what they find on mobile devices, online reviews, recommendations from friends and more.
In our family, the men are all shoppers and have brand loyalties of their own. In clothing, don’t mess with any of them. Polo is the main staple for my youngest and my daughter’s boyfriend. On the other hand, the women around here will give a new brand a try — often before the guys. And a coupon for $1.50 on Hershey’s new spreads was a big influence on my husband last week. Note to advertisers: discounts work for men and women, any age — when it comes to trying new products. And my hubby and I shop together almost every week — a trend I see in the grocery store. I need to check out the trends on that.