Democratic Erie County executive nominee Kathy Dahlkemper spent less than her May 21 primary opponent, but she said much of her advertising was targeted to specific voters.
Erie County Executive Barry Grossman outspent Dahlkemper, but it wasn’t enough for him to keep the seat.
Dahlkemper said that while some of her television advertising was placed during shows for general audiences, she also placed ads during programming geared toward women.
The campaign also sent out mailings to voters that it knew were most likely to vote in off-year primaries, she said.
“Once you know who you’ve got in your corner, you find those voters who are undecided and you target them,” she said.
“It all comes back to knowing who you need to get to to win,” she said.
– John Guerriero