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By Lenore Skomal Erie Times-News staff blogger
Lenore Skomal is an award-winning author and veteran journalist in all forms of media. She is a weekly columnist and daily blogger for the Erie Times-News. She’s authored 17 published books, including an anthology of her columns, Burnt Toast available on her website   Read more about this blog.
Posted: March 7th, 2012
36 advertisers drop Rush Limbaugh: The fallout continues

This just reported by USA Today as calculated by liberal watchdog group, Media Matters. And two radio stations–WBEC in Pittsfield, Mass., and KPUA in Hilo, Hawaii – have cancelled his program entirely, according to Inside Radio. To add insult to injury, according to CBS News,  the musician Peter Gabriel wants Limbaugh to stop using his hit song, Sledgehammer, as the opener to his program. Advertisers are looking at the program as a pariah.

All of this as a result of Limbaugh calling Georgetown University law student Sandra Fluke a “slut” and “prostitute” on his radio show. Limbaugh has since apologized for his “bad choice of words” and if anyone had taken offense. (See complete transcript of apology below.)

The controversy has politicians and activists squaring off on all forms of media. Even conservatives admit that Limbaugh was right to apologize because he was out of line in his demonization of Fluke, who had testified during an unofficial hearing last Thursday led by House Minority Leader Nancy Pelosi. Fluke argued that birth control should be covered by health insurance at religious institutions.

But some say the apology was unnecessary.

Sarah Palin used the opportunity to weigh in on CNN last night. ”I think the definition of hypocrisy is for Rush Limbaugh to have been called out, forced to apologize and retract what it is that he said in exercising his First Amendment rights.”

However, one of the first advertisers to cancel, Carbonite, took a different position. CEO David Friend wrote on his Facebook page:

“No one with daughters the age of Sandra Fluke, and I have two, could possibly abide the insult and abuse heaped upon this courageous and well-intentioned young lady. Mr. Limbaugh, with his highly personal attacks on Miss Fluke, overstepped any reasonable bounds of decency. Even though Mr. Limbaugh has now issued an apology, we have nonetheless decided to withdraw our advertising from his show.”

What do you think? Take the poll.

Here is the text of Rush Limbaugh’s apology:

“For over 20 years, I have illustrated the absurd with absurdity, three hours a day, five days a week. In this instance, I chose the wrong words in my analogy of the situation. I did not mean a personal attack on Ms. Fluke.

I think it is absolutely absurd that during these very serious political times, we are discussing personal sexual recreational activities before members of Congress. I personally do not agree that American citizens should pay for these social activities. What happened to personal responsibility and accountability? Where do we draw the line? If this is accepted as the norm, what will follow? Will we be debating if taxpayers should pay for new sneakers for all students that are interested in running to keep fit? In my monologue, I posited that it is not our business whatsoever to know what is going on in anyone’s bedroom nor do I think it is a topic that should reach a Presidential level.

My choice of words was not the best, and in the attempt to be humorous, I created a national stir. I sincerely apologize to Ms. Fluke for the insulting word choices.”

Posted in: Uncategorized

7 comments on “36 advertisers drop Rush Limbaugh: The fallout continues

  1. Sylvia on said:

    A message for Rush: live by the sword, die by the sword. I will be happy to see him off the air entirely. And good for Peter Gabriel, one of my favorite singers.

  2. Bert H on said:

    Rush apologized. Ms. Fluke did not accept. Hmmm, I never hear liberal talk show hosts apologize for anything. Oh that’s right, there aren’t any. . . that are any good anyway. People just don’t get it that talk radio is suppose to comment on the issues of the day, sometimes informing, sometimes editorializing and yes sometimes they create a stir though not always intended. We used to enjoy freedom of speech in this country. Yeah, a liberal apologizing is about as likely as an a group of atheists getting together and heading to a tornado stricken town and donating time and goods for the good of the people affected.

  3. Sandee on said:

    Bert H,
    Yes, talk radio is about comment on issues of the day, but personally attacking a young lady with such verbal vehemence is unacceptable, I don’t care if it’s on talk radio or in a crowded bar or restaurant. It is disgusting. And your comment about Atheists is very insulting. I am not an Atheist, but suggesting that they would not donate time and goods for a disaster-sticken area is just too far off the mark. There is nothing about helping our neighbors that pertains to any religion or belief. IT’S A HUMAN NATURE THING! Limbaugh needs to go back under his rock and leave the rest of the world a better place.

  4. LInda on said:

    All I can say is the faster we get rid of this guy, the better for all!! And it’s really nice to see him digging his own grave, makes the social death of this idiot a lot easier on all of us!!

  5. Damian on said:

    He needs to be kicked off the radio like the shock jock DJ that said bad things about the the TENN. Womans basketball team a few years back! The fact that he is still on the radio is crazy!, here I come!!!

  6. Bill on said:

    It is time that this…hypocrite gets off the air & pleeeese don’t buy his book that I’m sure he will write ….People that defend him …get a grip.

  7. “personal sexual recreational activities”…an interesting choice of words from the man who so cleverly chooses his words…I thought what was being discussed was birth control being covered by a prescription plan. Conveniently framed as “free birth control” when in fact it is simply on a list of thousands of prescriptions that are already covered by insurance plans.

    Rush likes to talk about people taking free government handouts…I wonder (not really) what he thinks about people who don’t practice birth control, but rather have children they can’t afford to care for so they allow the government to pick up the tab.

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