A promotion sponsored by a pizza parlor chain based in Dallas has sparked controversy over the age-old English only debate, in a weird sort of way.

The Pizza Patron chain, according to USA Today, has restaurants mainly in Latino communities located in Texas. In order to further entrench themselves in that community, it is sponsoring a free pizza day in June. The catch is: You have to order your pizza in Spanish.

Seems simple enough, but English-Only groups have gotten their knickers in a twist over the marketing ploy, claiming that it not excludes those who don’t speak Spanish, it promotes speaking another language except the mother tongue in this country–something in direct opposition to its movement.

Apparently, even some Latino groups are taking offense as well, saying it all boils down to discrimination. The pizza chain waves off all criticism, and is sticking to it’s plan. It apparently drew similar ire several years ago when it started accepting pesos as well as dollars for its pizzas.