It’s called Five Wives Vodka–a veiled reference to polygamy, which was banned over a hundred years ago in the Mormon faith. And it’s offended state liquor control officials in Idaho, so much so, that they’ve pulled it from the shelves, according to the AP.

Mormons make up a quarter of the population of that state, and even though they don’t drink alcohol, the reference to polygamy depicted by the name and the label of five women is offensive to them. I guess.

The story gets more ironic. The vodka is made in Ogden, Utah, which if you didn’t know is the where the Mormon Church is based.

Ogden’s Own Distillery, makers of the vodka, is taking it all in stride. They’ve launched their own campaign to curry support for their vodka by selling “Free the Five Wives” T-shirts.

The makers of the vodka are taking the snubbing with a sense of humor. Hmmm. Sense of humor. There’s a concept.