I wasn’t surprised when I read a recent survey about how 15 percent of American teens are considering surgery to change something about themselves that they don’t like. This is Generation Y we’re talking about, which ranges from 15 to 25-year olds. Gen Y’ers have been called the most narcissistic generation yet. In general, the survey found that most of them, regardless of their country of origin, care a great deal about what they wear and how they look. No shock there.
But Americans, for once, hallelujah, are at the low end of the spectrum. All the other countries scored higher in the percentage of teens who would elect to have plastic surgery. In Brazil, for instance, almost half (47 percent) of all girls surveyed want plastic surgery to improve their looks.
Remember these are the kids who’ve grown up with parenting styles focusing on each kid being special. And the study would appear to bear that out, as seven out of ten of the kids believe that they are indeed unique, if not “very unique.”
But what they lack in humility, American teens make up for in work ethic. Out of the 16 countries surveyed, America’s Gen Y’ers came in first in their desire to be “zealous” workers. It’s more important to them than being popular or famous.
The survey was conducted by marketing firm, Insights Consulting, of a sample of 4000 teenagers ranging between 15 to 25. Called the Global Happiness Study, the results will obviously be used to find marketing strategies to appeal to that population.