Which some may find shocking, but not me. It’s our preferred method for watching movies and HBO series at home, and we honestly love it. We also supplement that with our subscription to Netflix, since my husband is a movie buff and we can sometimes get new movies quicker, but not all that often.

This is the way I interpreted the recent results of a study that tracked how Americans are watching rented movies. Of course, the headline for the Chicago Tribune story was a different skew: “Movie rentals down 10 percent.” Still accurate, but a different way of looking at the study. Studies are like that. Interpretation is key.

According to the study by NPD Group, more people are going digital, with online rentals from video-on-demand outlets like Comcast and iTunes and Netflix; a jump of five percent for the first quarter of this year. But over 62 percent of us either rent from a local video store or kiosk (Redbox) for our movies.

We rent from a small video store about 10 minutes from our home, where my husband has developed a relationship with the people who work there so they know what he likes, what he wants to pre-order and accomodate that.

It’s incredibly old school and charming, this old fashioned concept called customer service.