Gut Check: Making simple sense out of life
By Lenore Skomal Erie Times-News staff blogger
Lenore Skomal is an award-winning author and veteran journalist in all forms of media. She is a weekly columnist and daily blogger for the Erie Times-News. She’s authored 17 published books, including an anthology of her columns, Burnt Toast available on her website www.lenoreskomal.net.   Read more about this blog.
Posted: January 16th, 2013
Is the Facebook craze ending?

The number of Facebook users fell by over 1.4 million over the month of December, according to Marketwatch, which could signal what some experts are calling the end of the “Facebook bubble.”

Or it could mean that a) Americans were really busy doing other things in December, b) they’re trying to get off their dependency on social media or c) they’re getting sick of the increased advertising and additional fees associate with Facebook.

But for those who feel like Facebook is just a fade, it marks the start of the downslide in its popularity.

With 1 billion users globally and over 165 million nationwide, Facebook has enjoyed 54% share of the market in the U.S. “Some tech experts say Facebook’s growth was bound to start slowing. In fact, its market share may actually be closer to 80%, when you remove users under 13 years of age (not allowed by Facebook) and those over 65 (not big social networkers).”

Predicting a trend, those who track this type of movement also claim that more people are checking their Facebook pages less. The reason? Facebook has lost its sheen as the new toy. And many adults find it to be nothing more than an endless high school reunion, and virtual waste of time.

To take its place, market analysts are seeing a bump up in the number of younger people turning to Tumblr, a social networking site that allows users to set up customized blogs on what’s known as a microblogging platform. It’s completely customizable to reflect the individuality of the user. Since adults have pretty much taken over Facebook, it only makes sense that kids would want to find their own territory to express themselves. Until we follow them there.

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