Over the period of next 8 years, the global digital textile printing market growth is imminent and is expected to grow at 12.1% CAGR from 2022 to 2030 to reach a whopping USD 6.65 billion.
Digital printing is the process of printing a digital image on a variety of substrates materials including textile materials such as cotton, polyester, silk, nylon, and other synthetic fabrics. One can digitally print any design or pattern on clothes, fabric rolls, and other textile items such as accessories, bedsheets, curtains, carpets, etc. The designs are generated with the aid of software.
Printing techniques in digital textile printing are direct-to-garment (DTG) printing and roll-to-roll/direct-to-fabric printing. Pre-treating the fabric is essential in digital printing as it ensures that the fabric retains the ink effectively and allows the use of a broad set of colors on the textile.
Digital textile printing is set out to be the “next generation” of printing. Many textile business owners are investing in digital printing technology as fabric printing transitions to the modern form of printing. To suit the demands of the new generation, the textile sector around the globe is embracing digital printing technology for printing novel designs on garments and fabrics.
Different types of inks are utilized for digital textile printing. Acid, reactive, dispersion, pigment, sublimation, and reactive are the most commonly used dyes for digital printing. These inks are available in vivid colors and can be utilized for commercial printing purposes.
Choice of ink differs with each fabric; for example, reactive inks are mostly used on cotton, linen, and rayon, dispersion inks for polyester, and acid inks for silk and nylon. As compared to traditional printing, digital textile printing has several benefits. The advantages of digital printing include the ability to print multiple colors on a garment at once, the ability to print on multiple garments at once, ability to print a varied range of color shades, among others. It also enables accurate, faster, and small volume printing at an economical cost. Also, the digital printing process is more efficient and economical. Designers, and textile businesses, are therefore increasingly adopting digital textile printing technology.
The textile sector is one of the significant sources of pollution. Digital textile printing is a greener alternative to the other technologies, which are more polluting. Digital printing of textiles is a better alternative as it does not require fabric washing, and hence less water and power are utilized in the process of printing. The digital textile printing technology does have some limitations, such as metallic hues cannot be printed with digital technology. Europe held the largest market share of more than 37% in the global market, owing to the growing demand for digital textile printing in the fashion hubs of Europe, such as Italy, and France. Italy holds a significant share in the European market.
The presence of numerous fashion enterprises in Rome, Milan, Venice, and Palermo increases the demand for specialized digital textile printing. Asia-Pacific is expected to be the fastest-growing region with a CAGR of 15.1% during the forecast period. This is owing to the presence of a large number of textile hubs across the region. China and India are the two major contributors to the Asia Pacific market. Countries like Bangladesh, and Vietnam are also emerging as hubs of the textile market.